Indonesian state-owned bank Bank Nasional Indonesia (BNI) has released an anime-style commercial for their banking app BNI Wondr. Animated by Ploopy Animations, the commercial has been available on YouTube and the studio’s Instagram account since 10 November 2024.
The commercial tells a comedic slice-of-life storyline about a girl who wants to do a transaction using the BNI Wondr app but panics because don’t have enough funds. The commercial featured authentic Japanese voice acting with Indonesian subtitles.
Ploopy Animations is an animation studio based in Kebon Jeruk, Jakarta. This isn’t the first time Ploopy Animations has worked with BNI. Previously, Ploopy Animations also created an animated commercial for the bank earlier this year. As a studio, Ploopy Animation has also released their original animation series, Seven: Time Well Spent, which is available on their YouTube channel.
This is not the first time an Indonesian company has used anime-themed commercials to promote their product. On 2020, luxury apartment complex BRANZ Mega Kuningan also created their own animated commercial.
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